Fairfield, CT January 28, 2012 – Wilton-based Metabulus, LLC has announced the launch of its Vidifly aerial videography service. The company flies remote controlled multi-rotor helicopters with high definition cameras, and captures highly immersive aerial video and stills that offer a unique perspective. The service is for real estate, golf and ski resorts, charity and sporting events, TV news and film, commercials and many other applications.
“We call it getting the ‘impossible shot’; this type of aerial video helps to promote, sell, and differentiate a property, event, or product. It engages viewers because it is great content,” said Adam Pemberton, co-founder of the service. “As a marketing asset, video is highly shared, and has a long shelf-life,” he added.
Real Estate, Resorts and Conference Centers
Aerial video and still photography is now an affordable proposition for promoting real estate sales, but is also appealing to people who would like a video memory of their existing home and property. It is effective for real estate agents, resort and conference center owners, homeowners, landscape designers, property developers, architects and many other other related professionals.
Vidifly was founded by two agency pros with a passion for video and still images. Partners Scott Benton (Fairfield) and Adam Pemberton (Wilton) have been working with large and small clients, from Warren Miller and Boston University, Yale Cancer Center, and Miller Genuine Draft, for over 20 years, crafting messages and designing and building web, video, and print campaigns.
Their passion for creating image-driven campaigns across digital and print media led them to aerial videography using a new kind of multi-rotor helicopter. Aerial video is of great value to brands, property owners, events, or any organization with a visual story to tell. Users share and engage more with such high impact video content, increasing its value in the marketing mix.
About the Aircraft:
Vidifly uses a new class of eight-bladed "multi-rotor" aircraft. Originally built by hobbyists, they are now professionally built to custom specifications, and are also being used in the film industry for remote locations. These aircraft have a ½ mile range, will hover in a GPS-locked position, pitch, roll and climb smoothly. They capture close-up, wide angle footage that larger aircraft can’t achieve. Combined with a separate camera remote control, and gyroscopic gimbals to balance the camera, the results are stunning and stable high definition video.
The machines are about 3-4 feet in diameter, and can be flown more affordably, and in smaller areas than a conventional helicopter. No "airport" is needed to take off or land, other than a small patch of level ground.
The term "drone" is often used to describe military planes that are unmanned. It is evolving to the more descriptive term "UAV", which stands for unmanned aerial vehicle, and covers the entire class of remote-controlled aircraft including planes, multi-rotors, helicopters, and other "vertical take-off and landing" machines.
Learn more about Vidifly at http://vidifly.com,or call Scott (203-856-4926) or Adam (203-856-1800)
Note: The attached video of the 2012 Pequot Road Runner's annual Turkey Trot in Southport includes aerial video shot from a small quad-copter.
