According to Gartner Group, more people will access the web from their phones than their computers in 2013.
There's a paradigm shift in how people are accessing websites and if yours isn't mobile-friendly, you could already be losing business. Most websites are designed for computers, but when viewed on a phone, they scale down to the size of the screen, making them difficult to read or navigate. Considering half of all local searches today are performed on mobile devices, it’s essential that businesses reach their audience wherever they are – which is everywhere.
While there have been costly solutions such as maintaining a separate mobile website or adding clunky WordPress plug-ins, they don't provide a consistent user experience given the number of devices, platforms and browsers today. There is new standard for designing websites and it's called "Responsive Web Design." This means a single website responds or adapts to any screen. So, whether it's viewed on a desktop or laptop, iPhone, Android, iPad – or any other web-ready mobile device on the market – it will look perfect on that device.
The benefits of Responsive Websites are many:
- You'll save time and money by maintaining a single website
- You'll achieve higher search rankings and obtain better analytics
- Your conversions will increase since visitors are more likely to take action with a good user experience
- You'll stay ahead of your competition with a website that works everywhere
What does a Responsive Website cost?
A responsive website doesn't cost any more than a typical website – but it's worth much because you'll get your message out loud and clear to everyone. Studies show people are far more likely to return to a a well-designed mobile website than a typical one.
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