Staging = More Money at the Closing Table!

Here at Al Filippone Associates we understand the importance of presenting our listings in the most beautiful way possible through photographs.  Why?  Because that is how your buyer is going to first see your home.  We have 3 amazing women on staff that are certified in staging . I asked our own Stephanie Inglis to be my guest blogger and explain the importance of staging and how it translates into more money in your pocket at the closing table.

Home Staging Is the Trend That Is Becoming the Standard In

Real Estate.

You may not know this but 95% of today’s Buyers start their house search via the internet.  On- line photos are what draws Buyers to a house.  That’s why in today’s difficult market – Staging is the “Go To” marketing tool to get Buyers to want to physically take a look at a  house.

I know many Sellers say – oh, I watch HGTV—I know how to stage my own house…I don’t have to spend money on a person telling me how to make my house more saleable.

But in reality, Home Sellers are usually incapable of successfully staging their own home.  Why? Because our homes are like our children, we don’t always see all of its flaws. We’ve gotten used to the way it looks and it is difficult emotionally to change it. There have been instances where I will ask a Homeowner to repaint a dark and dreary room.  They either will say: I don’t want to spend the money right now.  Let’s put the house on the market and if in a month we don’t have an offer, I will think about painting the room.  Or, they might say – why should I spend the money painting a room when someone is going to paint all the rooms anyway after they buy the house.    This is a huge mistake.  As we all know, this is a tough housing market.  There is a lot of competition out there—we have one time to make a first impression.  If we don’t create a “Wow” effect before the house hits the market– we will never get a second chance to create that great first impression.  You can be certain that the house will lag on the market and a price reduction will be recommended.  We all know that the first price reduction is generally a 10% to 15% reduction in the listing price.  That is a lot more expensive then painting a room!

From my eight years of staging experience, I have seen time and time again that if Homeowners make the minor investment to stage their house before it hits the market, they will be rewarded by having the house sell faster and for more money.  In today’s market who wouldn’t want that result?

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 This post is brought to you by Renee Daley, your real estate expert in Fairfield and Southport Connecticut.  Please contact me if I can help you with any of your real estate needs.