How Will Your Buyer Find You?
Back in the old days, before the internet, home buyers used to look in the real estate sections of their local newspapers and map out their Sundays. They would read the advertisements, look at the one beautiful photo, and race to see it on Sunday, only to be disappointed when seeing the actual house in person.
Those days are gone, thank goodness, and now most of the home buyers, a whopping 88% of them, will have looked at the home they will eventually buy on the internet first. There are interior photos, mapping capabilities, school locations, train stations, everything they need to know about the details of a home can be discovered long before venturing out to see it in person, and as a result of these preliminary searches they will have ruled out several homes that were not for them along the way. There are many ways one can do the “tire-kicking” in the comfort of their own home.
I set my client’s up on an internet site that alerts them in “real time” when a home with their requirements comes on the market. They can then do some of that “tire-kicking”, weeding through the homes that are not quite right and the homes that do look interesting and make the short list can be seen in person. And because I work with the top team in Fairfield, I am often aware of homes that aren’t even on the MLS yet, but could be perfect for my clients..and we can get in there to see them first!
Below you will find The National Association of Realtors profile of Sellers and Buyers. As you can see,
whether you are a seller or a buyer, your agent is a very important part of the home selling and/or buying process. Make sure your agent is internet savvy and understands how to use social media. Both are paramount in accessing information and reaching your maximum pool of buyers.
Information sources used in a home search according to NAR:
Internet: 88%
Real estate agent: 87%
Yard sign: 55%
Open house: 45%
Newspaper ad: 30%
Home book or magazine: 19%
Source: 2011 National Association of REALTORS® Profile of Home Buyers and Sellers
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(originally posted 12/14/11-Eye on Fairfield)
This post is brought to you by Renee Daley, your real estate expert in Fairfield and Southport Connecticut. Please contact me if I can help you with any of your real estate needs.
