A Picture Speaks a Thousand Words

A Picture Speaks a Thousand Words - Selling your home? 90% of buyers begin their search on the internet. Make sure the pictures in your listing truly reflect your home's appeal.

Hello and welcome to my new blog! 


Here I hope to provide you with important information that will help you sell your house for the highest price possible, or find the house of your dreams.  Let’s start with selling your home, shall we?

First and foremost, it is critical to have a Comparative Market Analysis (CMA) done on your home that will give you a fair price of what the market is currently dictating as far as value goes.  However, this doesn't mean that the CMA is the final word.  You see, sometimes, spending a little $$ to update or remodel an area that appears dated or tired, can often bring you back a lot more $$$$ when you go to sell.  You have to decide if it is worth the investment. 

The first thing I would recommend is hiring a Professional Real Estate Agent to represent your interests.  Did you know that in 2012, the average For Sale by Owner (FSBO) sold for a median price of $174,900 while the average sale of an agent-assisted home sold for $215,000?  Invest the time to interview a few agents to see how they will service your listing.

Ok, with that behind us now, let's address something very simple.  One thing that I've noticed as a realtor, which has been a point of focus (no pun intended) for me is a listing with poor pictures.  I view hundreds of homes on MLS and have viewed thousands of pictures. Poorly taken pictures just don't do the home any justice and could contribute to a lack of showing appointments.  According to the National Association of Realtors Profile of Home Buyers and Sellers 2012, 90% of all buyers start their home search process on the internet with that number rising to 96% for those under age 44.  Most buyers barely have the time to look for a home, so they rely heavily on the pictures when deciding which homes to see.    Pictures of walls, doors, hallways, and sometimes things you just can't identify do not present the home in a positive way.  Many times the pictures are few in number or very blurry.  Most listings on MLS, allow for as many as 25 photos. Best practices for your agent would be to post as many quality pictures in an effort to reflect your home’s true appeal.  

As a seller, you should be insisting on the best pictures possible for your listing.  That said, it is not solely the responsibility of your agent to represent your best interests.  If your home is currently listed, go back and take a look at the pictures that are posted and make sure they truly represent your home.  Maybe you need to clear off the kitchen counters before taking the kitchen pictures?  Or maybe you need to remove some clutter from the kid’s rooms before taking those shots.  Is the laundry put away?  Sometimes staging rooms take better photos too.

Anyway, I think you get the picture (ok, pun intended here).  Any comments, feel free to post!

This post is contributed by a community member. The views expressed in this blog are those of the author and do not necessarily reflect those of Patch Media Corporation. Everyone is welcome to submit a post to Patch. If you'd like to post a blog, go here to get started.


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